2025 Research · Startup Content Consistency

Only 6% of startups publish consistently — but they generate 2.8× more inbound leads.

Based on aggregated public startup marketing benchmarks and early-stage social activity analyses across LinkedIn, YouTube, and X in 2024–2025.

0%
Post weekly for 3+ months
0×
Inbound lead multiplier
0%
Founders who post once then stop

Which industries post the most?

AI and SaaS founders lead the way in content cadence and inbound velocity.

Industry% Posting WeeklyAvg EngagementLead Growth Multiplier
AI / ML8.1%3.9×4.6×
SaaS6.4%3.2×3.5×
Cybersecurity4.8%2.7×3.0×
Fintech3.9%2.1×2.6×

The silent killer of startup growth: inconsistency

Founder-led > Brand-led

38% of engagement comes from founder profiles, not brand pages.

Video is a force multiplier

Short-form + repurposed clips boost engagement by 42% on average.

Cadence > Virality

Weekly predictable posting outperforms sporadic viral spikes.

Systems win

Teams with content SOPs maintain momentum through sprints and launches.

Bottom line: If your startup doesn’t publish weekly, your brand doesn’t exist online.

Find out where your startup stands

Get a free content & pipeline audit from OMON. We’ll benchmark your cadence, content system, and founder-led presence.

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© 2025 OMON Media · Startup Growth Agency · Data based on aggregated public marketing benchmarks.